NEW YORK – November 7, 2024 - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced Andrew Wood will join the organization to lead Partnership Sales in Australia and the Asia-Pacific region, reporting to PFL EVP, Global Partnerships, Damian Willoughby.

 

In this role, Wood will spearhead the PFL’s commercial efforts in APAC - a key region in the PFL’s continuously growing global footprint, including the expansion of PFL’s premier regional MMA leagues. Working alongside Willoughby, Wood will assist in the commercial growth for PFL franchises including PFL PPV Super Fights Division, PFL Global League Season, Champions Series, PFL Europe, PFL MENA, PFL Africa, and new international leagues, across sponsorship, ad-sales, and betting revenue streams.

 

Based in the APAC region, Wood is a seasoned senior commercial executive, with extensive experience ranging from his time with IMG, Manchester City, City Football Group and most recently operating his own boutique sports marketing agency.

 

“I am thrilled for Andrew Wood to be joining the team to lead our Partnership Sales in Australia and the broader APAC region,” said EVP, Global Partnerships Damian Willoughby. “Andrew is a highly experienced and respected sports marketing executive with a proven track record of growing partnership revenue for leading international rights holders. He will undoubtedly play a pivotal role as we continue to internationalize our business in a key region with significant interest, fans and appetite for premium combat sports in the shape of the PFL and our Champions League of MMA product.”

 

“I am excited to be joining a team as innovative as The Professional Fighters League as they proceed to break down barriers in both the global commercial and professional MMA space,” said Wood. “The PFL is the fastest growing league in the world with the youngest and most attractive fanbase in sport and I am proud to be representing this premier organization in such a vibrant region with significant growth opportunities for brands to leverage the unrivaled power of the PFL ecosystem.”

 

ABOUT PROFESSIONAL FIGHTERS LEAGUE

Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league worldwide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SURJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams. PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma).